Hospitality Quality Assessment
Helping your hotel to lead, excel, and grow in today’s competitive market.
Trusted Quality Assessment & Consultancy
At Atlas Stone, we specialise in independent quality assessment for the modern hospitality industry. We're helping boutique and independent hotels elevate their guest experience, build trust, and increase commercial performance.We don’t believe in red tape or outdated checklists. Our star ratings and guest experience certifications are designed to be relevant, actionable, and commercially valuable, Whether you’re looking to increase direct bookings, improve staff performance, or simply stand out in a competitive space.We partner with hotels who care about getting it right, and growing as a result.Let’s raise your standards, and your results.
Built to Modernise Hospitality Standards
Working with hotels to elevate operations, improve guest experience, and future-proof businesses.
Hospitality Quality Assessment
Demonstrate your exceptional facilities and guest experience with a hospitality star ratingGold Stay Accreditation
Stay on top of guest experience and become accreditedAtlas Academy
Develop your delivery with training packages for your teamConsultancy Services
Gain one-off or regular insights into your hotel’s performance with a range of audit services
A Star Rating That Focuses On Guest Experience
Our Hospitality Quality Assessment Service offers an annual partnership focused on modern hospitality values, prioritising exceptional guest experience and comprehensive evaluation of your hotel’s facilities. Unlike a one-time assessment, this ongoing rating helps you continuously improve and showcase your commitment to quality. Hotels are evaluated across updated criteria that reflect today’s guest expectations, and successful properties receive a prestigious digital star rating plus optional physical plaques—perfect for marketing, websites, and guest engagement.Because great hotels deserve great recognition.
Gold guest experience accreditation is awarded following a professional overnight assessment, where your hotel is evaluated across seven key areas: booking process, arrival, room quality, cleanliness, service, food and beverage, facilities, and overall guest experience. Qualifying hotels also receive our prestigious digital star badge, a trusted symbol of quality used in marketing, websites, and guest communications. All partner hotels in 2025 can receive a variety of additional accolades alongside their accreditations.
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